Much of Georgia’s explosive growth is in and around the capital city of Atlanta, which is now among the 10 most populous metro areas in the nation. Atlanta received international prominence by hosting the 1996 Summer Olympics and hosting global headquarters for iconic brands such as The Coca-Cola Company, Cable News Network (CNN), The Home Depot and Delta Airlines. Atlanta has been nicknamed “the Silicon Peach” — joining Silicon Valley, Silicon Alley (New York) and Silicon Beach (Los Angeles) — because of its burgeoning technology sector. As of 2013, Atlanta had the fourth-largest concentration of information technology jobs in the United States. Atlanta is also home to one of America’s most important places, the King Center, which houses the largest collection of civil rights history in the nation. Atlanta is exploring place-based scholarships and college-going culture through Achieve Atlanta — a partnership network working collectively to ensure postsecondary opportunity and success for all students, particularly first-generation, under-represented, minority or low-income students attending the Atlanta Public School system. In addition to supporting with advising, the organization recently made a White House College Opportunity commitment to “Providing students with financial assistance to help them persist and graduate, through scholarships and responsive grant programs to students for unexpected needs that might impact persistence.”