Corn Flakes®, Raisin Bran®, Frosted Flakes®, and Froot Loops® — enter the “Cereal City.” Battle Creek maintains a proud history and promising future in the industry of food production and distribution. Home to the world headquarters of both Kellogg Company and Post Cereal, Battle Creek is positioned as a hub for some of the world’s leading food brands, food research and food industry training. The city is currently working to revitalize downtown Battle Creek in order expand its strengths and accommodate new innovative industries as a means by which to attract worldwide business.